Your brand becomes more competitive by diversifying your advertising strategy across multiple channels, reducing your reliance on a single platform.
Ads on Google attract high-quality, high-intent visitors actively searching and ready to purchase products. While Facebook can create demand through advertising, Google harnesses existing demand by connecting you with buyers actively searching for solutions. When someone searches on Google, they’re already interested and ready to purchase – making it far more powerful than interrupting social media browsing. This natural buying intent is why Google consistently delivers higher conversion rates and better ROI.
Imagine losing half your customers overnight because the one platform you rely on changes its rules – it happens more often than you’d think. Facebook has a persistent knack for banning ad accounts without reason. That’s why smart business owners are winning big by mixing up their advertising across different channels, reaching more customers and staying one step ahead of competitors who are stuck in a single-platform rut.
We don’t just run ads—we bring in leads that matter. By targeting users actively searching for your services, we ensure your budget goes toward high-intent prospects, not wasted clicks. By refining keyword strategy and creating attractive, conversion-focused ads, we optimise every detail to increase conversions while keeping costs in check.
Your landing page isn’t just a webpage—it’s a conversion tool. We design pages built for performance, focusing on speed, mobile-first layouts, and clear, compelling messaging. Every page is crafted with user intent in mind, guiding visitors seamlessly from ad click to action with structured layouts, trust signals, and frictionless forms.
Getting traffic is one thing—turning it into leads is another. We use proven conversion rate optimisation (CRO) tactics like A/B testing, heat-maps, and behaviour tracking to eliminate drop-offs and maximise conversions & leads. By refining headlines, CTAs, form fields, and load speeds, we optimise every touchpoint to push conversion rates as high as 15%, ensuring you get more leads without increasing ad spend.
We begin by offering a no-obligation Google Ads audit, providing a comprehensive analysis of your current campaigns- or setting a roadmap to get first campaigns up and running. This includes a detailed review of your account structure, conversion tracking setup, and the performance of your landing pages. Based on these insights, we deliver a strategic action plan designed to enhance your lead generation and ensure your ad spend is working harder for you, laying the groundwork for sustainable growth.
Our strategy goes beyond simple campaign management—we craft a roadmap for growth. By leveraging real-time data, compelling ad copy, and strategic A/B testing, we ensure each ad reaches your ideal audience with laser-focused precision. Every element of your campaign is optimised to directly address your prospects' pain points, creating a seamless path from ad exposure to high-quality lead generation, leaving you with more qualified prospects to convert.
Speed doesn’t mean sacrificing quality. From the moment you engage with us, we prioritize efficiency and clarity. Within 24 hours, you’ll have full visibility into our process, and in just 7 days, your campaigns will be live and optimized to start driving results. This rapid launch allows us to capture immediate insights, iterating quickly to ensure every ad dollar works to its fullest potential.
Our commitment to your business doesn't stop at campaign launch—we’re in it for the long haul. By continuously monitoring and optimizing every aspect of your lead generation efforts, we guarantee steady, scalable results. We provide transparent, actionable metrics to demonstrate the value of your investment, allowing you to make data-driven decisions that fuel long-term growth, while we refine and expand your campaigns for sustained ROI
Here’s How We’ve Helped Clients Unlock Massive Growth With Custom-Built Lead Generation Strategies
Advocate launched a high-impact Google Ads campaign for a home improvement business, generating 288 high-intent conversions from 3.78K clicks—at just £11.71 per conversion. With a £3.37K ad spend, the campaign drove nationwide awareness among homeowners facing condensation and mould issues. The result: optimized ad spend, lower acquisition costs, higher inquiry volume, and a significant boost in qualified leads.
Advocate executed a high-performing Google Ads campaign for a small Dental Practice in Bath, driving 111 high-quality patient inquiries from 850 clicks at a cost per conversion of £14.74, with a total spend of £1.64K. By integrating CallRail call tracking and Appointwise AI Nurturing follow-up, we refined ad targeting and optimised appointment setting, improving lead quality. This data-driven strategy not only increased conversions but also streamlined the sales process, turning more inquiries into consultations and treatments.
Advocate ran a successful Google Ads lead generation campaign for a B2B construction company, overcoming limited B2B search traffic to deliver 38 high-value conversions from 677 clicks at an efficient £14.35 cost per conversion, with a modest £545 spend. By leveraging landing page CRO (conversion rate optimisation), we maximised lead quality, ensuring the client attracted only the most relevant business inquiries.
Advocate ran a high-performance Google Ads campaign for a plumbing company, targeting high-intent local traffic to drive quality leads. With smart keyword selection, audience targeting, and bid optimisation, we delivered 123 conversions from 883 clicks at £21.77 per conversion, with a total spend of £2.68K. By refining ad copy, A/B testing, and optimising landing pages, we maximised ROI. The result: consistent high-value service calls, driving revenue growth and solidifying market presence.
Advocate ran a highly targeted Google Ads campaign for a roofing company, zeroing in on high-intent local traffic to drive quality leads. With smart keyword selection, precise targeting, and bid optimisation, we turned 1,060 clicks into 85 conversions at £25.53 per lead, with a total spend of £2.17K.
By constantly refining ad copy and optimising landing pages, we kept performance sharp and ROI strong. The result? A steady flow of high-value service calls, more revenue, and a stronger market position.
Advocate launched a high-intent Google Ads campaign for a pest control company, dialing in on local customers actively searching for extermination services. The campaign delivered 170 conversions from 2,150 clicks, keeping the cost per lead at just £11.77 on a £2K spend.
But we didn’t stop at clicks—our AI-powered appointment booking system followed up instantly, turning more leads into confirmed jobs without lifting a finger. With automation handling scheduling and smart bidding optimising ad spend, the client saw a steady flow of high-value service calls, locking in more revenue and market dominance.
Advocate launched a precision-targeted Google Ads campaign for a home care provider, ensuring their services reached families actively seeking quality care. The campaign generated 85 conversions from 1,060 clicks, maintaining a £25.53 cost per lead on a £2.17K budget.
Here are some of the incredible results we’ve been able to generate for our clients with with completely tailored strategies and solutions.
Executed a high-impact Google Ads campaign for a Home Improvement company, generating 288 high-intent conversions from 3.78K clicks, all while keeping cost per conversion at just £11.71. With a total ad spend of £3.37K, we drove massive nationwide awareness among homeowners struggling with condensation and mould issues. Improved campaign efficiency, increasing inquiries while reducing acquisition costs, ultimately driving nationwide awareness and high-quality leads.
Executed a high-performing Google Ads campaign for a small Dental Practice in Bath, generating 111 high-quality patient inquiries from 850 clicks at a £14.74 cost per conversion with a total spend of £1.64K. Integrated CallRail call tracking/Appointwise AI Nurturing follow-up, to help lead quality, refine ad targeting, and optimise appointment setting. This data-driven approach not only boosted conversions but also improved the sales process—ensuring more inquiries turned into actual consultations and eventual treatments.
Successfully ran a Google Ads lead generation campaign for a B2B construction company, overcoming the challenge of limited B2B search traffic to deliver 38 high-value conversions from 677 clicks, maintaining an efficient £14.35 cost per conversion on quite a limited spend of £545. Client was appreciative, we leveraged landing page CRO (conversion rate optimisation) to maximise lead quality, ensuring the client attracted only the most relevant business inquiries.
We launched a high-performance Google Ads lead generation campaign for a plumbing company, focusing on high-intent local traffic to drive quality leads. Through strategic keyword selection, audience targeting, and bid optimisation, we generated 123 conversions from 883 clicks, achieving a £21.77 cost per conversion with a total ad spend of £2.68K. By refining ad copy, implementing A/B testing, and optimising landing pages, we ensured maximum ROI. This campaign helped the client consistently attract high-value service calls, boosting revenue and market dominance.
We kick off with a no-cost, end-to-end audit of your lead generation setup—checking tracking accuracy, funnel leaks, landing page alignment, and campaign structure across Google Ads and your website. From keyword targeting to CRM integration, we map every point of friction. You’ll walk away with a 60-day action plan engineered for high-intent lead flow and clear steps to consistently bring in qualified inquiries.
We turn your traffic into real leads—calls, bookings, form fills. By applying what we've learned from working with home care providers, roofers, plumbers, HVAC techs, dentists, and chiropractors, we know exactly what local customers look for before they reach out. With trust-driven landing pages, proven ad creative, and seamless user flows, we remove friction and make it effortless for the right people to take action. Every funnel we build is focused on one goal: more leads, lower cost.
In 24 hours, onboarding is complete. In 7 days, your lead gen system is live. You get full transparency into our workflows, access to real-time dashboards, and a dedicated technical team optimizing your pipeline daily.
Retention is earned. We prove ROI with performance dashboards, attribution clarity, and measurable CPL/CAC improvements. Our tech stack and strategic insights drive repeatable wins—keeping your pipeline full and your team focused on closing, not chasing.
Absolutely. We've helped local and service-based businesses like dentists, chiropractors, roofers, plumbers, and pest control scale with targeted, high-converting Google Ads campaigns. The key is crafting hyper-local, intent-driven ads that capture your audience at the right moment, ensuring maximum ROI with every click.
We begin by aligning on your specific lead generation goals. From there, success is measured by tracking key metrics like cost per lead (CPL), conversion rates, and lead quality. Our focus is on optimising these metrics to ensure the most efficient and high-value leads for your business.
Most of our clients begin seeing improved lead quality and volume within the first 30 to 60 days, though results can often be seen even sooner as we optimize campaigns for your specific audience.
We know that every business is different, which is why we customize our pricing to match your specific lead generation goals. Our mission is to deliver high-quality, qualified leads that are a perfect fit for your business, ensuring you get the best return on your investment.
